Some of the most crucial career lessons will not be learned in the classroom or reading a textbook, but by listening to important figures in the field, internalizing their statements, and applying them to future career endeavors.
The Edinboro Graphic Design Club (AIGA Edinboro Chapter) is aware of that, and recently hosted its second visiting artist of the year on Friday, March 20.
The organization welcomed Bill Krowinski, a Pittsburgh designer. The Edinboro University alum shared his many experiences in the field, talked about his creative endeavors, and gave students advice on how to find success in the design world.
“It was encouraging to hear an Edinboro alum tell us things that he would’ve wanted to know when he was in our place,” said Ashley Olinger, secretary of the Graphic Design Club.
After graduating from Edinboro University, Krowinski moved around quite a bit before settling down in Pittsburgh. Over the past year, he has started his own design group, Boot Strap Design Co., which he described as “pretty terrifying, but pretty awesome.”
Krowinski’s success is not limited to Boot Strap Design, but his exposure and partnerships to figures in the field. The designer has worked with a wide variety of clients, ranging from smaller companies to bigger institutions.
His more recent projects include: branding for Atlas Bottle Works, Earth Inspired Salads, and Burgatory. His work is highly conceptual and is the result of attention to detail and his client’s needs.
One of the more exciting pieces of advice Krowinski left with the audience was, “Be a sponge.”
Krowinski suggested that the artist must be flexible, willing to absorb ideas that perhaps, he or she never thought of, in order to thrive in the field.
He emphasized the importance of continuing to grow through one’s work, and always trying to find smarter ways to design. Check out his work at bootstrapdesign. com & follow at @bootstrapdesignco.
Jideobi Ezeonu is the voices editor for the Spectator. He can be reached at firstname.lastname@example.org.