The avocado phenomenon

Category:  Opinions
Thursday, April 11th, 2019 at 8:34 AM

Over the past couple years, we’ve seen many internet trends come and go. We’ve seen the Kylie Jenner lip challenge, the cinnamon challenge, the ice bucket challenge; oh and let’s certainly not forget the infamous Tide Pod challenge. 

Obviously, the internet is good at taking an ordinary thing and turning it into a worldwide phenomenon overnight, even if it’s as simple as an avocado. However, most of us are just wondering why such a simple, bland fruit has become such a sensation. 

Instagram could be to blame. There are obviously far too many Instagram accounts run by social media influencers who promote avocados and its health benefits. But, what’s truly baffling is that there are also Instagram artists who transform the avocado’s soft flesh into elegant designs surrounding the pit. 

Daniele Barresi shared a blog post on Bored Panda that explained his avocado art technique. “When I touch my knife, my mind gives up to the heart and it transmits directly, to the hands, giving different forms to the decorations. It’s like magic,” he said. Barresi also said that it took him about an hour to create his gorgeous carved avocado.

Not only have millennials turned avocados into the latest art form, but they have also become a source of meme entertainment. That’s right, your days of shouting “holy guacamole!” are over. Instead, millennials have started a new viral catchphrase known as “hold my avocado,” making it the newest version of the familiar “hold my beer” meme. The phrase comes from Google Ventures partner and self-proclaimed “Gen Xer” Ken Norton, who tweeted the phrase. 

Time magazine recently noted that “‘hold my avocado’ is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments.”

Not only do avocados have an abundance of health benefits, but they can be eaten and prepared in so many different ways, making it one of the most fun fruits to eat. Guacamole, hummus and toast are just some of the more popular ways to eat an avocado, but some people are even substituting them for mayo on their sandwiches, or as a butter substitute in cake recipes. 

There’s no point fighting it anymore, as avocados are everywhere we look; they lurk through our social media feeds, our plates, and even our memes. So, might as well go make yourself a big bowl of guacamole and dig in like the rest of us.

Abby Martinson |

Tags: avocado

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