Voices: Look what you made me buy

Category:  Opinions
Monday, September 11th, 2017 at 9:28 AM
Voices: Look what you made me buy by Dakota Palmer

In mid-August, Taylor Swift deleted all her Instagram photos, leaving fans to wonder what the pop star was up to.

Shortly after, she posted a cryptic Instagram video of a snake, leading many viewers to believe her next song would be some sort of clap back at any of her many enemies...Katy Perry, Kanye West, any guy she’s ever dated, etc.

On August 24, Swift released the first single from her upcoming album, “Reputation,” in addition to new merchandise, using Ticketmaster’s Verified Fan technique with a twist.

Traditionally, Ticketmaster’s Verified Fan technique was formed by Ticketmaster to help loyal fans be able to buy tickets, rather than scalpers and bots who buy thousands of tickets, only to resell them on ticket websites for an exorbitant price.

Basically, fans sign up a few days before the artist’s tickets go on sale, Ticketmaster texts them a code the morning of the presale, and fans can purchase tickets in a more secure way.

As I mentioned before, Swift has put a twist on this ultimately clever way of selling tickets — while people are able to register for the Verified Fan method, Swift hasn’t announced dates. Rather, when one signs up to register, they must choose one of 27 cities to be “interested” in when tickets go on sale.

When I signed up for the Ed Sheeran Verified Fan method, about three hours before the presale, Ticketmaster sent me a code via text message that I could later input that would unlock the ticket sales for me. That was it. I was able to get my tickets within two minutes of them being on sale.

In Swift’s case, when you log on to Ticketmaster, you can check your “standing.” The standing bar says: “Your standing may change as more fans join and participate in activities. The line will be updated every 24 hours, so keep checking back for your latest standing and boost activities you can do every day.”

The bar ranges from “waitlist” to “priority,” with a colorful bar indicating your place. How you may ask,
do you get to the “priority” section?

Well, T-Swizzle fans, I have bad news unless you’re willing to shell out hundreds of dollars on Swift merch. According to Swift’s website: “Activity boosts will come in all shapes and sizes. Watch the latest music video on the portal, purchase the album, post photos and engage on social media to boost your opportunity to unlock access to tickets.”

This is a genius idea, considering Swift’s mega fans will have no problem throwing hundreds — maybe even thousands — of dollars for that “Look What You Made Me Do” shirt or pre-ordering the album not once, not twice, but 13 times (the site honestly allows you to pre-order it that many times).

But, what about her fans who can’t afford to pre-order one album 13 times? What about those fans who have stuck with her through thick and thin, and have been there since her self-titled album came out 11 years ago?

Unfortunately for those people, they have to sit around and watch their rich classmates go see their role model while they sit at home playing “Enchanted” repeatedly.

The funny part about itis that her website reads, “Taylor Swift is committed to getting tickets into the hands of fans...NOT scalpers or bots. It’s (Taylor Swift Tix) designed to help YOU get the best access to tickets in North America, in a really fun way.”

To the kids who can’t afford to see her because they don’t have the money tospendonaCDorashirt, this isn’t fun. For some reason, there are a whole lot of fans who look up to Swift, and she’s repaying her middle-class and lower-class fans by...exploiting them? Bleeding them dry?

Her net worth is $360 million. If anyone can tell me why she needs to implement this program, then please let me know. I would maybe understand if she was donating the money to some worthy charity (haven’t seen you donate any money to Hurricane Harvey relief, Taylor). But she’s simply doing this to make more money.

Additionally, there is no guarantee that even if someone pre-orders the album 13 times that they’ll necessarily get a presale code. So, that person would spend nearly $200 on an album...for nothing.

Taylor Swift Tix has been met with a lot of criticism from fans and non-fans alike, and Swift has defended herself by saying she believes this will help fans get tickets before scalpers.

Sure, fans who are in the top 1 percent of the population.

Swift’s actions prove that she’s in the music industry simply for the money and not for the love of music. Just because she’s a superstar, it doesn’t give her the right to exploit her fans and treat them like they’re trash. If Swift was smart, she would reward her fans in ways other than making them spend hundreds of dollars on useless items.

Dakota Palmer is the news editor for The Spectator. She can be reached at eupnews. spectator@gmail.com. 

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