EU Welcomes New Enrollment VP

Category:  News
Wednesday, February 10th, 2016 at 10:59 PM

Edinboro University has welcomed Dr. William Edmonds as the full-time associate vice president of enrollment services.

Edmonds is a 1985 Edinboro Alum with a degree in communications. During his time as a student, Edmonds held a position as a residence assistant (RA) and was a member of the football team for at least one year.

He attained a Master of Arts in Comprehensive Social Sciences from California University of Pennsylvania in 1990. While there, his previous RA position helped him achieve the role of Residence Director from 1988-1991. In 1991, he moved to the role of assistant director of admissions.

In 2009, he received his doctorate degree in Information System and Communication from Robert Morris University after encouragement from his father to go the extra mile.

“My father always said, ‘I want you to have a doctoral degree,’ and he just planted that seed, and it was always in the back of my mind,” Edmonds said. “Go back to school for a doctoral degree.”

Even though he was content with his position as Dean of Admissions at Cal U, when Edmonds saw the position at Edinboro, he decided to take the opportunity. Edmonds brings over 27 years of experience in higher education with him as he adjusts to his new position.

He is currently recognizing gaps and opportunities for improvement, while looking over processes and procedures at Edinboro. Collaboration to develop a Customer Relation Management (CRM) tool is currently in place. Their goal is to create a tool that will improve the university’s mechanical programs.

With a CRM, the university will have the ability to set a campaign in place with set triggers, which will improve engagement between prospective students. All levels of the enrollment phase will have the ability to be engaged by the college with a more personal experience.

Edmonds’ goals are to be a helpful resource to students, see a talented pool of students, increase enrollment, and strengthen diversity of all kinds. He plans to dig deeper on the side of diversity in order to recognize students of all backgrounds, race, religions, and disabilities. He would also like to provide a warm and friendly environment with a singular focus approach. His focus is being proactive on student success.

“I want to make sure that at the end of the day when that student walks across that stage [in] four, four and a half, five [years], whatever it takes to graduate, that your degree means something and it will help propel you into the career market,” he said.

Interim President Dr. David J. Werner recognized that university involvement is down compared to the past and that the admissions process is extremely important as it keeps programs alive and active.

“His job is to work on university enrollment. I’m confident that he’s going to do that. He’s very, very well qualified,” Werner said.

Werner looks forward to seeing better communication with a focus on reaching out to students who have not even thought about attending Edinboro. He also looks forward to a higher focus on prospective students from the respected departments as well as admissions.

Hannah Webster is a Staff Writer for The Spectator.

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